Zhiying curriculum & learning materials are developed by famous language expert Zhang Xiuqin who utilizes the latest scientific research results on brain development, and combines modern educational psychology and memory science of the right cerebral hemisphere to intuitively learn Chinese. She has also successfully developed a series of Zhiying Chinese and English courses including ‘Zhiying Chinese Characters Learning, Zhiying Chinese Characters writing & drawing, Zhiying Pinyin, Zhiying Chinese Writing, Zhiying English’ etc. Now Zhiying Education Institute has set up more than 300 teaching bases at home and abroad. "Zhiying learning method" has been applied to Chinese and English language learning and it can enhance learning efficiency up to 10 times and has created incredible results. In 2006, Zhiying Education received the “Top 50 of Chinese Education and Training Institution Brands” and “First Group of National Language Training Models” awards.

      Zhang Xiuqin, who is a famous language expert and has been a primary school headmaster, member of language teaching and research, editor of the ninth set of the primary Chinese textbooks of the State Education Commission, and the inventor of Zhiying learning method. She has done in-depth studies in such fields as education, child psychology and brain science, and has made great achievements. In March, 2001, she invented the method of Zhiying learning method based on the latest scientific results on child Brain Science together with her 20 years’ experience in language teaching, making the learning efficiency of the Zhiying courses more than 10 times greater than other learning methods. The series of courses and teaching materials developed by Zhang have been widely used at home and abroad. Every year hundreds of thousands of students participate in Zhiying training courses. In 2006, Zhang was awarded the “Outstanding Manager in the Chinese Educational Field”.